We hosted the most hyped Romanian artist in the trap industry at that time [2023] and gathered 860 attendees in a city with just a few thousand people aged 16 to 30, our core audience.

We managed everything about the event, from full organization including staff, DJs, legal documents and logistics, to the entire marketing campaign.

The campaign was built around a strong FOMO effect. We released only three batches of 100 tickets, and each batch sold out in less than 30 minutes. On the day of the event, before it even started, more than 400 people were already outside the venue waiting to get in, after we had clearly communicated that tickets were extremly limited.

The campaign reached over 400.000 accounts through flyers, giveaways and promotional videos.

One of the best works of FOMO implementation in our work.