From the very beginning we handled everything about the Utopic brand, raising it from just a party to a whole artistic hub.
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In Romania’s electro house music scene, Utopic became a distinguished brand and community thanks to its strong and unique concept :
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 LIFE IS A GAME

‍This was reflected in everything from the logo [an arcade machine] to the posters with video game aesthetics and the idea that each event was actually a level in a bigger journey. Each level came with its own animation, its own story, and all stories were connected like episodes in a series.

‍Throughout our journey we collaborated with a wide range of partners, with a special mention to Panasonic, our first collaborator in producing the animated episodes.

We made sure the strong concept came with a strong brand style & visual identity.

‍This resonated deeply with hundreds of people who felt they were not just attending events but becoming part of the Utopic universe.